Food trucks are always a unique business to get extremely creative in the kitchen. Waffle Squared takes brunch into a delicious new direction.
Waffle Squared was looking for a logo and website for their new food truck business. They had the idea of creating a food truck centered around the high end scale brunch market with a twist of using waffles as their bread. A genius idea — Vanguard helped create a logo based off the ideas the team wanted to have as a brand.
We loved the idea of a waffle sandwich food truck so our team was excited to work with Waffle Squared. We went through various waffle shapes and typography iterations until we decided to go with the double square waffle overlap. The colors are bright and fun and instantly made us hungry!