Sero! is a learning assessment platform that uses Concept Maps to assess higher order thinking skills. Sero! will enable teachers and assessors to design, and build their own custom concept maps to develop engaging assessments.
Sero! needed some design updates to be done to not only the website but the overall brand to bring consistency and a new user interface design to look more intuitive for a new launch for their product. Vanguard was tasked with several design issues to help improve their brand.
We focused on their website to bring cohesion to the location of information and designed a simplistic WordPress site that helped clear up what the product is and how to utilize it. With the new typography that Vanguard was able to select for the site — the brand started to come together with a fresh appearance.
With the website revamped we focused our efforts on giving a cleaner user interface for the product itself to establish the work frame for making concept maps, the utility bars, and the different features and functions and how to tell which function you were working with when making a map.
With those visuals established we moved onto the ancillary assets including a ‘How To’ downloadable guide, icons for their instructional videos, and various business collateral.