Going beyond the classroom is Georgetown University’s goal for their students to succeed. The Red House is the home of Designing the Future(s), a philanthropy-funded initiative out of Georgetown University’s Office of the Provost. The initiative, headed by Vice Provost for Education Randy Bass, seeks to transform higher education for the 21st century by experimenting with new course designs, student formation in college, and issues of equity and inclusion.
Designing for the Future(s) Program was in need of an update both visually and growth wise. Their previous website was stuck in a very basic Georgetown brand aesthetic and they wanted to have their own identity congruently with the University to highlight them as a department/program.
While they developed a logo identity with another designer we worked with Futures to establish complementary, typography, layout, color and style to make sure their was a specific tone the department. We found the WordPress theme and help establish a user interface based on wireframe and theme functions.
Building out the WordPress theme we brought the best customizable experience for them for the site to be ‘evergreen’. Having the ability to filter, organize and categories their events, blog posts and information they can highlight was an important feature in order to bring the best dynamic site as possible.