Identity,Print,Visual Design,Web Design for

Kickshaws Downtown Market

Kickshaws is an all natural and organic grocery store providing the best locally sourced produce, goods and great natural products you can’t find locally in Fredericksburg, VA.

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Kickshaws Downtown Market approached to collaborate with them on coming up with a more refined brand experience and website after receiving a lot of interest during their participation in Startup Weekend Fredericksburg.


Understanding Kickshaw’s target market was important in creating a brand experience that reflected the idea of being grassroots and buying locally. The Vanguard Ideation team came up with a rustic logo with bright but earthy color tones. Once the brand was established we shared various website ideas to the client and decided upon a WordPress solution. The website needed a place where Kickshaws could blog as well as display their products in order to drive visitors to their new store.

Throughout the last year we have been working closely with Kickshaws and providing support on social media strategy and various local event collateral materials.